As the firm is moving towards aggressive market expansion it is necessary to have new team members. The new appointees have the gift of knowledge and experience which is thought to add more value to the firm’s expansion.
Savoye has a significant experience in the Hotel industry. Thus he will look after the brand’s promotion and execute commercial plans in the existing markets.
Guy Hutchinson, president and CEO of Rotana said that Frederic brings knowledge and deep-rooted experience which will be helpful. The development procedure of the firm now depends hugely on aggressive marketing after the pandemic. Hence, having experienced people in the firm is very necessary.
The team is also growing. Savoye has been handed by Victor de Vries who now looks after the franchise’s strategy position management.
Hutchinson has stated that this new team management will utilise the skills adequately. This is necessary as the firm now has the strategy to expand in different markets. Immediately pursuing commercial goals will help the firm to recover from the damage done by the pandemic.
Tags: expansion, Hotel News, market expansion, recruitment, Rotana
