International design studio Aylott + Van Tromp has reimagined the interior and created a full branding refresh of the historic Samuel Ryder Hotel in St. Albans, as it changes hands to become part of the Tapestry Collection by Hilton—the brand’s first in the U.K.
Located in the former home of golf legend Samuel Ryder, the hotel is steeped in local heritage. For Aylott + Van Tromp, it was important to create a new era for the hotel that fostered a deep connection with the brand for its ideal, its character and its story.