The Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism.
In a written reply, the Union Minister for Tourism and Culture G Kishan Reddy said that the tourism sector witnessed negative growth during the COVID-19 pandemic.
“In order to create a robust framework and synergy amongst the central government ministries, state governments and private sector for promoting India as a medical and wellness tourism destination, the Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism,” Minister Reddy said.
For providing a steadfast institutional framework to progress the cause of promotion of medical tourism, the ministry has established a National Medical and Wellness Tourism Board with the minister (Tourism) as its chairman.
The ministry releases global print, electronic and online media campaigns in major and potential markets overseas, under the ‘Incredible India’ brand line for boosting various tourism destinations and products of India.
“Digital promotions are also regularly undertaken through the social media accounts of the ministry on different themes, including the theme of medical tourism,” reddy said.
‘Medical Visa’ has been introduced, which can be obtained by foreign travelers coming to India for medical treatment, and ‘e-medical visa’ and ‘e-medical attendant visa’ have also been introduced for 156 countries.
Tags: Medical and wellness tourism, Ministry of Tourism, India
