The awarding event was held on 22nd March 2022, at the Taj Lands End in Mumbai, India.
The island nation grabbed the accolade for getting recognized as the “Most Preferred Tourist Destination 2021”.
MMPRC landed its win for the “Best Marketing Initiative of the Year” for the corporation’s “Redefining MICE” campaign.
The tourism promoter launched its “Redefining MICE” campaign on the sidelines of the MILT Congress 2021.
Furthermore, MMPRC claimed that the aim of the campaign was to redefine the ideas in the current market regarding travelling to conduct meetings, incentives, conferences, and exhibitions (MICE) activities.
Through the campaign, MMPRC promoted the Maldives for its natural advantages in terms of safety, seclusion, and privacy.
Moreover, the tourism promoter has been running promotional activities and campaigns targeted to global tourism markets in its bid to accelerate the success of MICE industry in the island nation.
Meanwhile, MMPRC has taken part in several travel trade fairs in India this year, such as OTM 2022 which is hailed as one of the largest source markets for MICE travellers.
This year marks the fourth edition of the Global MICE Congress & Awards event, which is organized by prominent industry professionals with over 29 years of field experience in conducting similar events in 23 states of India as well as in 18 other global destinations.
Tags: Global MICE Congress & Awards 2022, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives tourism
