ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

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Τετάρτη 29 Σεπτεμβρίου 2021

Tanzania Tour Operators’ New Marketing to Attract Tourist Dollars

 

The Tanzania Association of Tour Operators (TATO) observed World Tourism Day by calling on players in the entire tourism value chain to be proactive in its painstaking efforts to see that nobody is left behind as the industry begins to rebound.

TATO has been working around the clock to devise urgent measures to help revive tourism subdued by the coronavirus crisis.

The Association has brought key global travel agents into Tanzania to explore and experience the country’s beauty.

Its latest initiatives are to promote the nation as a safe destination amidst the COVID-19 pandemic.

“As the world begins to open up again, and the tourism prospects look bright, I wish to urge all stakeholders to position themselves to tap into the industry,” said TATO CEO, Mr. Sirili Akko, in a Tanzania’s Private Star Television’s morning talk show as part of the world’s tourism day fête.

Echoing the theme for 2021, Tourism for Inclusive Growth, Mr. Akko said TATO has been working around the clock to devise urgent measures to help revive tourism subdued by the coronavirus crisis in order to benefit all.

“We, as private sector drivers in close collaboration with UNDP and the government, have decided to develop tourism recovery measures. These include restoring traveler confidence by vaccinating all of our frontline workers, rolling out the COVID sample collection centers right on the national parks, deploying the state-of-the-art ambulances, and rethinking the marketing strategies in the height of the COVID-19 crisis,” he explained.

Indeed, TATO has brought key global travel agents into Tanzania to explore and experience the country’s beauty in its latest initiatives to promote the nation as a safe destination amidst the COVID-19 pandemic, which has hit key tourism source markets.


Tags:  COVID-19 pandemicTATOTanzaniaTanzania Association of Tour Operators