American Queen Steamboat Company has announced that it has merged with sister company Victory Cruise Lines, and the brands now have one new name: American Queen Voyages.
Offering a large variety of cruise itineraries in North America, American Queen Voyages is comprised of the new following brands: American Queen Voyages River, American Queen Voyages Lakes & Ocean, and American Queen Voyages Expedition.
A marketing image for the new brand, courtesy of American Queen Voyages
Embracing its new tagline “Discovery Runs Deep,” American Queen Voyages invites guests to throw away the guidebook and head off the beaten path for unique experiences in different parts of North America.
“Through a decade of transformation, American Queen Voyages has surged from the great American rivers to include lakes, ocean and expedition experiences,” said Shawn Bierdz, president, American Queen Voyages.

