Accor is stepping up its ambition in the lifestyle market with the expansion of the Tribe hotel brand in Europe. The group has established a partnership with Futureal for the first Tribe hotel not only in Hungary, but also in eastern Europe. The new property will be located in the vibrant city centre in Kertész Street, one of the most frequented tourist areas in the city.
The construction work of the complex is expected to start at the end of the year with opening forecast for 2023. Future is about to open a new chapter in its successful real estate operation of almost two by entering the hotel sector. As a result of careful preparation, deep market research and planning, the latest business line can start with a remarkable project in Hungary.
Frank Reul, Vice President Development, Accor Northern Europe said in a statement that Tribe is an alternative lifestyle hospitality brand with modern, unique and urban spaces designed in collaboration with local designers. He mentioned that the brand aims to surprise travellers with an original, exciting and carefully curated experience that focuses on style rather than price, making it a leader in the design-led affordable luxury lifestyle sector. He shared that the vibrant capital of Hungary, and the seventh district, is perfect destination for the sophisticated and contemporary brand, and is sure to win the hearts of guests and locals.
Tags: Accor, Accorhotels, Hungary, Tribe
