“With vaccinations increasing and the number of travelers on the rise, owners are seeking proven operators to maximize the value of their assets,” said Robert Cole, president & CEO, HVMG. “Three of these hotels are located in our hometown of Atlanta, bringing our total local portfolio to nine hotels. The Atlanta and Durham properties extends our southeastern presence with a total of 19 hotels in the region. The properties will receive the benefit from economies of scale and shared best practices. With our total portfolio having exceeded 40% GOP margins the past few months, we have similar expectations for these properties.”
The hotels, which have all been recently constructed are:
Name | Location | Room Count |
Element Atlanta Buckhead
| Atlanta | 164 |
AC Hotel by Marriott Durham | Durham, N.C. | 142 |
SpringHill Suites by Marriott Atlanta Downtown | Atlanta | 170 |
Tru by Hilton Atlanta Galleria Ballpark | Atlanta | 113 |
“The HVMG team has worked hard to achieve industry-leading Gross Operating Profit Per Available Room (GOPPAR) and Gross Operating Profit (GOP) margins as measured by STR data,” Cole added. “We will implement the same strategies and tactics that will enable these hotels to become top performers.”
