Most of the world is struggling to keep tourism in business, while Saudi Arabia is investing hundreds of millions to position the Kingdom as a global center in this sector. Hiring the most powerful woman in tourism, the WTTC CEO Gloria Guevara as an advisor to the minister shows the country is serious, and intentions are clear.
Gloria Guevara was the minister of tourism in Mexico, became the CEO of the World Travel and Tourism Council (WTTC), and will now move to Saudi Arabia to advise the kingdom’s minister of tourism, HE Ahmed Al Khateeb.
Saudi Arabia is in need of a correction in human rights perception, equality, and openness, and hiring Ms. Guevara may indicate a willingness to learn and to change.
Saudi Arabia is becoming a center of world tourism with regional offices by UNWTO, WTTC, the Global Resilience, and Crisis Center, and others most likely to follow
World Travel and Tourism Council (WTTC) CEO Gloria Guevara just concluded the first global summit during the COVID pandemic in her home country Mexico, in Cancun. Saudi Arabia played a major role in this summit bringing a large delegation including the Minister of Tourism of the Kingdom His Excellency Ahmed Al Khateeb.
The minister was treated more than a VIP. He received numerous recognitions from the WTTC CEO. Now Gloria Guevara is getting her award from the Saudi Minister.
Cancun was the place rumors started about Guevara contemplating leaving her role as the most powerful woman in tourism as CEO of WTTC to become an advisor of the Minister of Saudi Arabia. Gloria at the time told eTurboNews:
Rumors however became a reality when the Saudi Minister of Tourism welcomed her to his team yesterday.
Tags: Saudi Arabia, WTTC