· Key travel and tourism trends in the spotlight on the ATM 2021 Global Stage include stakeholder collaboration, building resilience and the role of data-based technology solutions
· ATM 2021, the region’s largest travel and tourism event, continues for two more days of interactive discussions, keynotes and industry briefings on 18 & 19 May at the Dubai World Trade Centre (DWTC)
During the opening session of Day 2 of Arabian Travel Market’s
(ATM) Global Stage, panellists shared their thoughts on the importance of
governments and the private sector, domestically and internationally, working
collaboratively to ensure that travel and tourism rebound to boost economic
recovery across the Middle East.
In collaboration with the Global Travel & Tourism Resilience
Council, the region’s largest travel and tourism showcase shone a spotlight on improving
traveller confidence and building resilience to get the global travel industry
moving again.
The session began with an interview with Madame Ghada Shalaby, Vice
Minister of Tourism and Antiquities for the Arab Republic of Egypt, who
explained how collaboration between ministries during the pandemic has resulted
in a formula for other countries to follow to ensure destinations and their visitors,
have the best possible experience.
With tourism traditionally generating more than 15% of Egypt’s GDP, and
with the country targeting between 6 and 7 million visitors in 2021, the road
to recovery of the travel and tourism sector in Egypt is well underway, with
tourism and health ministries working in tandem to ensure the health and safety
of both visitors and residents.
Madame Shalaby was joined by fellow panellists from the private sector,
including Clive Bourke, President, DAON, EMEA and APAC; Dr Edem Adzogenu,
Co-Founder, AfroChampions; Kashif Khaled, Regional Director Airport Passenger
Cargo Security & Facilitation Africa & the Middle East, IATA; Stephanie
Boyle, Head of Industry and Partner Communications, Skyscanner; and Ernesto
Sanchez Beaumont, Managing Director, Amadeus Gulf.
Also speaking about the importance of sector collaboration to improve
traveller confidence, Scott Hume, Senior Vice President, Operations, Global Rescue,
said: "There needs to be significant industry and international governmental
collaboration to solve information gathering and distribution efforts across
the globe to get travel started. On a national level, everyone is well aware of
the complexities of the systems that need to be brought online to make travel
easier and safer. However, we also need to address the issue of what happens
when travellers get to their destination and how nations can instil a sense of
confidence in travellers minds.”
The second-panel session of the day on the ATM Global Stage saw aviation
leaders including Wizz Air’s CCO George Michalopoulos, Embraer’s General
Manager for Special Projects for Middle East & Africa, Hussein Dabbas, and
John Brayford, President, The Jetsets convene to discuss the role of aviation
in restoring confidence and building solutions for international travel.
Meanwhile, the ATM Travel Forward explored topics such as the future of
entertainment and technology at mega-events, including the World Expo, and how
to restore travel trust and confidence to kickstart the industry’s recovery. An
expert panel with Boston Consulting Group and Google assembled on stage to discuss
how Destination Marketing Organisations (DMOs) can prepare for the eventual
resumption of travel despite the unexpected changes on the horizon.
Commenting on the path forward for DMOs as they navigate a COVD-19
world, Danielle
Curtis, Exhibition Director ME, Arabian Travel Market, said:
“Developing tourism strategies based on annual planning and predicted travel
behaviour has been challenging during this period. ATM is pleased to support
destination marketers with this specialist panel hosted by BSG and Google as
they share their insights into how consumers’ attitudes toward travel have
changed in response to the pandemic and how DMOs can prepare for the eventual
resumption of travel.”
ATM
2021 continues on Tuesday 18 May and Wednesday 19 May at the Dubai World Trade
Centre (DWTC). ATM virtual will run the following week from 24-26 May, which
will complement the live event by accommodating visitors who may be unable to
travel to Dubai.
