easyJet is introducing a new fare bundle, Standard Plus, which is designed to make it easier for customers to see at the first stage of booking, the options available to them.
Standard Plus provides a bundle of key popular products that provide added benefits for customers comprising; premium seat (Up front seat), a large cabin bag, speedy boarding and dedicated easyJet bag drop in one fare. Customers may still tailor their bookings such as selecting their seats or adding a hold bag, for example, later in the booking.
The new bundle will sit alongside easyJet’s existing Standard Fare and Flexi Fare for customers to select when choosing a flight.
Sophie Dekkers, Chief Commercial Officer for easyJet, commented, “We are pleased to be introducing Standard Plus which combines our most popular products like Speedy Boarding and an Up front seat into one bundle so customers can see the total cost at the first stage of booking.
“By having our three fare options – the Standard Fare where customers can find the lowest prices without any of the extras, the Standard Plus which bundles up key benefits and the Flexi Fare which includes added flexibility and means we can help customers quickly select all the products best suited to their needs.”
Overview of easyJet’s fares:
- Standard
o Benefits – basic easyJet fare with no added extras. Comes with a small under seat cabin bag
- Standard Plus
o Benefits: Allocated up front seat, speedy boarding, dedicated easyJet plus bag drop, small under seat cabin bag and large overhead cabin bag.
- FLEXI
o Benefits: up front or standard seat free of additional charge ( or anExtra legroom seat for a discount), 23kg hold bag, bistro voucher, speedy boarding, small under seat cabin bag and large overhead cabin bag, dedicated easyJet Plus bag drop, fast track security, +1 and -1 day unlimited flight changes
The bundle Standard Plus will only appear if there are Up front seats available and will be priced the same as easyJet’s current up front seat pricing structure which is variable and starts from £7.99.
easyJet’s Standard Fare provides customers with the lowest fare for those who don’t require any of the additional products included in Standard Plus and Flexi fares. Passengers are entitled to a small under-seat cabin bag enabling them to bring all the essentials for their journey or enough for a short trip and it leaves them to choose can decide if they want to add anything else, like hold luggage or reserve seats.
easyJet’s Flexi fare is popular with those travelling for business and for anyone who requires the full range of great full-service benefits easyJet offers.
Tags: easyJet
