·
ATM Virtual to feature a host
of webinars, conference sessions, roundtables, speed networking, and one-to-one
meetings
·
Topics
include tourism strategies for the future, the hotel landscape post-COVID-19,
tourism resilience, aviation industry insights, technology and sustainability
amongst others
·
The event will take place on
1-3 June 2020
Dubai, United Arab Emirates, 6 May 2020: Arabian
Travel Market (ATM) has officially announced the launch of ATM
Virtual, a three-day event that will take place from 1-3 June 2020.
The event, which underscores ATM’s commitment to delivering positive business and
networking opportunities to the region’s vast travel and tourism community,
will focus on emerging trends, opportunities, and the challenges which are
directly impacting the tourism industry amid the COVID-19 global health
pandemic.
Danielle Curtis, Exhibition
Director ME, Arabian Travel Market, said: “Our debut virtual event provides us
with the opportunity to work closely with the ATM community and ensure we can
support the travel and tourism industry in rebounding as quickly and
efficiently as possible.
“We will
address the impact the global health pandemic has had on the travel and tourism
industry and discuss a road map to recovery, identifying the trends shaping the
future of the industry and the ‘new normal’ that lies ahead.”
ATM Virtual,
which will take place over three days, will feature comprehensive webinars,
live conference sessions, roundtables, speed networking events, one-to-one
meetings, as well as facilitating new connections and offering a wide range of
online business opportunities.
With up to
four live high-level sessions each day, industry experts will address a range
of topics including tourism strategies for the future, the hotel landscape in a
post-COVID-19 world, and the resilience of the travel industry, as well as
exploring emerging travel technology and sustainability trends, amongst other
key topics.
Sessions on the first day of the virtual event
include, amongst others, Communicating and Building Confidence Now and The
Hotel landscape in a post-COVID-19 world.
Day two will include the Virtual ATM China
Forum and Networking sessions as well as Bouncing Back: Tourism Strategies for
the Future, and Catapulting Resilience Through Technology and Analytics. On day
three, the event will conclude with the International Travel Investment
Conference.
The packed agenda will also feature interviews
with high-calibre aviation keynote speakers providing a detailed update on the
aviation industry. It will also feature a session run by Arival, focused on the
rise of online travel agencies (OTAs), the re-opening of operations, and what
this means for tour and attraction operators across the Middle East.
One-to-one
pre-scheduled 30-minute meetings between editors, exhibitors, and buyers will
also take place, while live video sessions will include Q&As and polls
which will be run alongside the presentations to enable audience interaction.
A series of independently moderated,
pre-recorded on-demand roundtables have been designed to discuss emerging hot
topics such as domestic travel, luxury travel
trends, corporate travel, and tourism recovery plans. Also, key travel editors
and leading travel and tourism experts will be writing blogs on topical
subjects spanning not just regional but international industry verticals.
While a host of hour-long speed networking sessions,
between key buyers and exhibitors, will culminate in over 1,400 5-minute
meetings that can then be extended into more in-depth meetings where a business
need is identified.
“For exhibitors from this region, the dedicated networking event will also have one Middle East-focused session per day, as
well as sessions for buyers, focused on purchasing European and Asian products,
plus a session specifically targeting Chinese buyers,” added Curtis.
In addition to ATM Virtual, the WTM Portfolio
has launched a new online portal, the WTM Global Hub, which went live on 23
April 2020.
The portal, which was set up to connect and
support travel industry professionals around the world will offer the latest
news and advisory to help exhibitors, buyers and others in the travel industry
face up to the challenges of the global coronavirus pandemic.
The platform, which will provide content in
English, Arabic, Spanish and Portuguese, will provide a wide range of webinars,
podcasts, videos, news and blogs from key industry figures, providing travel
professionals with a wealth of information, advice, and support to cope with
the current crisis and plan for the future.
ATM Virtual
takes place from Monday 1st to Wednesday 3rd June 2020. To register for the
event please visit: atmvirtual.eventnetworking.com/register/
