NEW YORK – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all-clear on COVID-19 restrictions. But will they be ready to go on Day One? A survey by independent marketing, advertising and public relations agency Mower reveals that 60 days will pass before a majority of Americans will feel comfortable returning to most travel-related activities.
Americans will be more inclined to take the wheel than take to the skies
It will be Day 30 before half of Americans anticipate feeling comfortable taking a vacation by car and Day 60 before half will fly in a plane, only 42% are inclined to travel internationally by Day 60, and 22% say they have never or would never venture beyond the U.S.
It will be Day 30 before half of Americans anticipate feeling comfortable taking a vacation by car and Day 60 before half will fly in a plane, only 42% are inclined to travel internationally by Day 60, and 22% say they have never or would never venture beyond the U.S.
On Day 1
|
By Day 30
|
By Day 60
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Unsure
|
Have/would never
| |||||||
Vacation by car
|
28%
|
51%
|
73%
|
21%
|
6%
| ||||||
Fly in a plane
|
16%
|
24%
|
56%
|
31%
|
13%
| ||||||
Travel internationally
|
12%
|
23%
|
42%
|
36%
|
22%
|
Hotels will regain trust sooner than privately-owned vacation rentals
Only one in five Americans would be comfortable staying either in a hotel or privately-owned vacation rental on Day One. By Day 30, a gap emerges between the two choices and by Day 60, respondents are 23% more likely to check in to a hotel than a privately-owned rental.
Only one in five Americans would be comfortable staying either in a hotel or privately-owned vacation rental on Day One. By Day 30, a gap emerges between the two choices and by Day 60, respondents are 23% more likely to check in to a hotel than a privately-owned rental.
On Day 1
|
By Day 30
|
By Day 60
|
Unsure
|
Have/would never
| |||||||
Hotel
|
18%
|
40%
|
65%
|
26%
|
9%
| ||||||
Privately-owned vacation rental
|
17%
|
35%
|
53%
|
26%
|
21%
|
They’ll bet on a day at the beach vs. a night at the casino
One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so. Theme parks, spas and casinos will feel more like a gamble, with only one in seven Americans comfortable returning on Day 1 and roughly half by Day 60.
One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so. Theme parks, spas and casinos will feel more like a gamble, with only one in seven Americans comfortable returning on Day 1 and roughly half by Day 60.
On Day 1
|
By Day 30
|
By Day 60
| |||||
Public park/beach
|
26%
|
52%
|
72%
| ||||
Bar/restaurant
|
22%
|
49%
|
70%
| ||||
Museum, cultural, music venue
|
17%
|
41%
|
66%
| ||||
Theme park
|
15%
|
32%
|
55%
| ||||
Spa
|
14%
|
31%
|
51%
| ||||
Casino
|
14%
|
29%
|
49%
|
Tags: Mower
