A day after the initiation of the new ministry, the Saudi Ministry of Tourism has unveiled its new logo, embodying the slogan “Hello World.”
The design’s lines and vibrant colors were inspired by the color of the Saudi flag incorporating the Kingdom’s map.
The reveal of the new slogan coincided with the launching of the new Saudi tourist visa to visitors from around the world, granting citizens of 49 countries access to the Kingdom, either online or upon arrival.
It also applies members of the Schengen area visa, US visa and UK entry visa, if travelers make use of their visa to reach these countries first, using a national air carrier to reach Saudi Arabia where they can obtain the visa upon arrival.
The logo strengthens the Ministry of Tourism’s aim towards achieving the goals of the national tourism strategy, which includes increasing the sector’s contribution to national income by 10 percent, alongside creating 1 million new jobs, and facilitating 100 million visits by tourists by 2030.
