As the demand for online travel booking surges, industry giants like Google are revamping their platforms to accommodate consumers. How can travel sites stay on top of the trend and make sure they make the most of this growing market?
To explore how the top travel sites generate online traffic, Alexa, a global pioneer in the world of analytical insight, used internal records on web traffic to roughly 294k unique URLs across the largest site categories.
Here's what they found:
- The top travel sites are most likely to benefit from search engine results - 54% of the top travel sites' online traffic is generated from searches
- Only 2.2% of the top travel sites' online traffic comes from social media
- Air travel sites specifically benefit the most from referrals from other domains - 18.3% of their online traffic is generated from this source.
Tags: Alexa
