PALMA, SPAIN – Hotelbeds has announced a preferred agreement with Dotz, the leading Brazilian points redemption programme. As part of the agreement, Dotz’s 40 million Brazilian subscribers are now able to reserve hotel properties available in Hotelbeds’ Brazilian portfolio, many of which are directly contracted under exclusive terms and conditions.
Meanwhile, Hotelbeds’ Brazilian hotel partners of Hotelbeds in Brazil now gain access to Dotz’s over 40 million+ subscribers in Brazil, many of whom arise from partnerships with some of the country’s biggest banks (including Banco do Brasil and Caixa Economica Federal) as well as leading supermarkets.
This news follows a strategic push from Hotelbeds to gain a partner with more points redemption, employee benefits and loyalty program clients. Already the company can confirm has over 50 existing clients, many of them in the North American market, with many more in the pipeline.
The points redemption, employee benefits and loyalty program channel form part of the Hotelbeds’ commitment to providing its hotel partners with high-value, and incremental bookings. Many reservations from this channel come from are generated from long-haul markets that on average book further in advance, pay higher rates, cancel less, stay longer, spend more in destination and return more often.
Jason Soss, Global Head of Strategic Partnerships at Hotelbeds, commented: “Brazilian hoteliers will be hugely excited by the opportunity to access the 40 million subscribers of the market’s biggest and most innovative points redemption player, Dotz."
“We recognised early on that loyalty, employee benefits and points redemption programs were of particular interest to our hotel partners around the world, not least as the channel allows hoteliers to confidently sell opaque rates. The channel provides hoteliers with incremental, high-value guests that spend more per night, cancel less, stay longer, spend more in destination and come back more often. What hotelier wouldn’t like reservations like that?"
“We are now working with over 50 of the biggest and most prestigious programs globally, many of them in North and South America. They see the obvious value in offering their customers access to our portfolio of over 180,000 hotels, many of them contracted under exclusive terms and conditions. It’s a classic win-win situation.”
Guilherme Bayer, Marketplace Manager at Dotz, commented: “As part of our promise to offer our subscribers the best deals all the time, partnering with Hotelbeds seemed the next logical step due to the combination of its large global portfolio and the exclusive rates on offer – not to mention the technology and operational ease of dealing with just one partner.”
In addition to points redemption, employee benefits and loyalty programs, Hotelbeds also offers its 180,000 hotel property partners around the world access to over 60,000 B2B travel buyers such as tour operators, retail travel agents, and airline websites – all of whom also offer incremental and high-value reservations.
Tags: Hotelbeds
