The latest approach denotes continuing to provide the best offerings as well as services for guests as from tourism, equally targeting added value for the whole city, resident satisfaction as well as businesses. For 2025, the following goals have been defined, with 2018 as the baseline:
- Contribution of tourism to the GDP of Vienna to increase from EUR 4bn to EUR 6bn
- From overnight stays, revenue to increase from EUR 900m to EUR 1.5bn
- The level of visitor satisfaction to remain at their current high level, with nine out of ten guests recommending the capital city.
- Attitudes to tourism to stay tremendously positive, with nine out of ten residents seeing tourism in a positive light.
- Number of tourism providers certified with the “Österreichisches Umweltzeichen” ecolabel to double from 112 to 224
- Proportion of arrivals by train (21%) and car (26%) to be inverted
“Our participative approach represents a completely new management approach internationally: when drawing up the strategy, we gathered feedback from the tourism industry, as well as residents, international experts and numerous representatives of different areas of activity in the city,” explained Mayor of Vienna Michael Ludwig.
All steps in the Vienna Visitor Economy Strategy 2025, developed under Executive City Councilor for Business and President of the Vienna Tourist Board Peter Hanke and Director of Tourism Norbert Kettner.
