American Airlines and the Miami Heat have announced a multiyear partnership for the airline to serve as the team’s official carrier further building on their 20-year relationship.
American has been named as the Heat’s first international marketing partner as apart of the new NBA program beginning this season allowing teams to designate international sponsorship rights.
As an international partner American is one of the first NBA team partners to utilize the worldwide rights and connect with Heat fans around the world but previously sponsors were limited to a 75-mile marketing territory.
Teams are permitted global advertising and marketing rights worldwide; activation at retail locations globally and rights to post non-game team content on the sponsors’ own digital and social media sites as a part of the international program.
The opportunity to celebrate the passion of Heat fans, both in Miami and internationally is in sync with American’s place as Miami’s largest international carrier.
American will be the presenting partner of the Heat City Edition uniform campaign while the City Edition gave birth to the wildly popular Heat Vice uniform.
The three iterations of the Vice uniform have sold more than all other franchises combined since 2018.
Janelle Anderson, American vice president – global marketing said that as they celebrated the 30th anniversary of our Miami hub, the expanded partnership with the Heat is the perfect opportunity to recognise Miami and the major role it plays in connecting our customers to the rest of the world.
Tags: American Airlines
