ITB Asia attracted a record number of 13,000 attendees from 132 countries and territories with more than 1,250 buyers. There were more than 27,000 business appointment during the three day exhibition at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore showing a 7.4% year-on-year growth.
Thought leaders from across the MICE, Leisure, Corporate and Travel sectors explored how businesses can turn creative ideas into bold and practical initiatives keep pace with the technological developments during its twelfth year.
More than 270 speakers including Booking.com, Expedia, IBM, OYO China, Trip Advisor, Tujia and more spoke on pertinent topics.
Attendees could get a detailed understanding of some of the most important practices and trends that are defining the future of MICE events at ITB Asia’s inaugural MICE Show Asia.
The turnout has exceeded the expectations and the successful debut gives grounds for optimism for the future expansion of the MICE market.
Dr. Christian Göke, Chief Executive Officer, Messe Berlin said that after 12 years, ITB Asia experienced strong growth again. The new record clearly demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022.
They could benefit from the extension and the whole of the global travel industry stood to benefit.
There will be a renewal of the partnership of Marina Bay Sands with Messe Berlin ( Singapore) as the show’s official partner.
Mr. Keith Tan, Chief Executive, Singapore Tourism Board, said that since its inaugural show in 2008, ITB Asia has strengthened the travel industry in Asia. It has introduced new ideas, challenged prevailing mindsets, and provoked countless important connections and discussions.
The travel industry in Singapore and throughout Asia has benefited immeasurably from ITB Asia. With the extension of the partnership with Messe Berlin (Singapore), STB looks forward to growing ITB Asia even further and making it even more relevant to Asia’s travel trade.
George Tanasijevich, President and Chief Executive Officer, Marina Bay Sands believed that building communities is core to what they do at Marina Bay Sands. He felt privileged to have contributed to the success of ITB Asia, which has been staged at Marina Bay Sands since 2014 and was looking forward to another three years of partnership with Messe Berlin, offering creative solutions and flexible venue spaces to elevate the show experience and to enable deeper engagements for all delegates.
From 21 to 23 October 2020, 27 to 29 October 2021 and 19 to 21 October 2022 the next three editions of ITB Asia will take place.
