Tourism Trinidad Limited’s main target for the new fiscal year 2019/2020 is to grow visitor arrivals by 7% to 380,000, reach an average hotel occupancy rate of 64% and increase visitor expenditure at the same time. This builds on 2019’s tourism performance as Trinidad has by now recorded 276,269 foreign visitors (an increase of 2% over 2018) from January to September.
To quote Mr. Howard Chin Lee, Chairman of the Tourism Trinidad, “This is an ambitious agenda for Trinidad’s tourism. Our focus is on developing a clearly identifiable Trinidad ‘brand’ to raise awareness of the destination throughout the world, deliver an outstanding visitor experience and establish Trinidad as a destination of choice. To this end, we have developed a comprehensive roadmap on how we can partner with government and stakeholders to take our tourism sector to new heights.”
Also, Tourism Trinidad is creating a framework that would help local communities to set up their tourism offerings in drawing greater number of visitors to this destination, generate more jobs and fortify its contribution to the national economy in general. On this context, a one-year Strategic Action Plan has been set up and nineteen (19) new hires have been on boarded to the company, to help drive the strategic agenda of the organization.
Three (3) key niches have been identified to grow tourism:
- Sports
- Events
- Conferences (Business)
Soon, the company will introduce its brand identity as well as a website for Destination Trinidad with marketing campaigns kick-starting in all the key international markets worldwide. These campaigns, including a Diaspora campaign, targets to boost up arrivals in the forthcoming months, and in the lead up to Carnival 2020, and attract visitors year-round to the destination.
Tags: Tourism Trinidad
