SAN FRANCISCO - "Just because" was ranked the No. 1 reason Americans book short, last-minute getaways, according to a recent nationwide survey by online travel site Hotwire. To ensure spontaneous travelers can enjoy an incredible trip for no reason at all, Hotwire today announced it will kick off its most exclusive sale of the year on National Just Because Day (August 27), offering 5 and 4-star hotels in top American cities for a fixed price of only $59 through August 29, or until lodging supply sells out*. The "Quickie Getaway Sale" offers dramatic savings for Labor Day Weekend trips, with average nightly discounts in sale cities, which include NY, LA, Miami, DC, Chicago and San Diego, ranging from 69-81% off compared to room rates on other online travel sites for 4-5 star hotel stays during August 30 - September 2.
"We hear loud and clear from travelers that they're looking to get away more often, and see people embracing the idea that they can simply decide last-minute to travel somewhere amazing that same weekend, no reason needed! We love that because we know that even short, quickie trips can have a big impact," said Neha Parikh, president, Hotwire brand. "Since we're one of the only travel sites that can offer a fixed price sale like this, we wanted to do something a little crazy to wow our customers and really make more of these kinds of unexpected trips possible. So, we've capped the price of our already super low Hot Rate® deals on luxury hotels in high demand cities at $59 so that travelers can experience a really memorable Labor Day getaway at an incredible price!"
Hotwire is known for inspiring last-minute travel via their everyday Hot Rate deals which offer customers 4-star hotels at 2-star prices by letting travelers define their desired hotel rate and key destination details, such as neighborhood, hotel amenities, and hotel star rating, then suggesting the best hotel for their needs, with the hotel name revealed after booking. Hotwire's recent survey** showed strong demand for this type of booking:
- Nearly all Americans (90%) prefer short getaways of three nights or less vs. a longer vacation.
- 85% of Americans are willing to take a chance to get a great last-minute deal.
- The number one driver of last-minute "quickie" trips of 2-3 nights is no reason at all - 60% of American millennials book a quickie getaway "just because."
- Other top reasons why millennials book these types of trips include the celebration of an event (39%) and needing a break or feeling burned out (51%).
"L.A.'s hotel scene is hot and rates like these aren't found every day, so they're the perfect excuse to make it a quickie in Los Angeles! Even better, visitors can use their savings towards the many quintessential activities L.A. has to offer over Labor Day, including rooftop movie screenings, concerts at the iconic Hollywood Bowl, L.A. Fleet Week at the Port of Los Angeles, and the last chance to see the important Soul of a Nation exhibit at The Broad," stated Jamie Foley, Vice President of Global Communications for Los Angeles Tourism & Convention Board.
Los Angeles and many of the $59 sale cities also appeared in Hotwire's recent America's Best Cities for a Quickie Index***, which identified the top major, mid-size, small town, and itty-bitty cities perfect for a 2-3 night quick getaway, ranking the top 40 destinations based on best bang for the buck (value), ease of getting there (convenience) and high entertainment value.
Tags: Hotwire
