STR: EMEA hotel performance for April 2019

LONDON - Europe’s hotel industry reported mostly positive results in the three key performance metrics during April 2019, according to data from STR.

Euro constant currency, April 2019 vs. April 2018

Europe

• Occupancy: -0.3% to 72.0%
• Average daily rate (ADR): +3.3% to EUR110.09
• Revenue per available room (RevPAR): +3.0% to EUR79.29

Local currency, April 2019 vs. April 2018

Vienna, Austria
Occupancy: +4.8% to 84.6%
ADR: +20.7% to EUR116.15
RevPAR: +26.5% to EUR98.29

The absolute occupancy, ADR and RevPAR levels were the highest for any April in STR’s Vienna database. STR analysts attribute a 6.2% rise in demand (room nights sold) to multiple events hosted in the market, such as the European Congress on Leukemia (4-5 April) and the EGU General Assembly 2019 (7-12 April).

Bucharest, Romania
Occupancy: +1.0% to 71.3%
ADR: +14.5% to RON414.92
RevPAR: +15.7% to RON295.98

STR analysts tied the performance to several events related to Romania’s EU Council presidency, including the Ministerial conference “Sustainable Tourism – Common Policies of EU Member States” (1-4 April), which led to a 141.5% rise in RevPAR on 4 April.  

Hotels in the Middle East reported mixed April 2019 performance results, while hotels in Africa posted growth across the three key performance metrics, according to data from STR.

U.S. dollar constant currency, April 2019 vs. April 2018

Middle East
Occupancy: +4.1% to 74.6%
Average daily rate (ADR): -7.1% to US$148.28
Revenue per available room (RevPAR): -3.3% to US$110.62

Africa
Occupancy: +0.8% to 62.1%
Average daily rate (ADR): +8.1% to US$116.18
Revenue per available room (RevPAR): +9.0% to US$72.15

Local currency, April 2019 vs. April 2018

Cape Town, South Africa
Occupancy: +8.5% to 62.2%
ADR: +8.2% to ZAR1,631.71
RevPAR: +17.3% to ZAR1,014.60

STR analysts note that the strong increases were due to the year-over-year comparison with a weak April 2018, which was impacted by the water crisis in the country. Oxford Economics’ 2019 forecast for South Africa projects a 4.8% jump in overnight tourist arrivals to the country. However, the upcoming presidential elections may impact tourism arrivals in the short term. 

Amman, Jordan
Occupancy: +7.7% to 72.7%
ADR: +1.2% to JOD100.21
RevPAR: +9.1% to JOD72.81

The occupancy and RevPAR levels were the highest for an April in Amman since 2014. Demand (+7.7%) was driven by the Amman Jazz Festival (19-23 April), the 11th Amman Contemporary Dance Festival (6-20 April) and the Brazilian Food Festival (24-27 April).

Tags:STR