International travellers spent 41.7 billion euros in Italy in 2018 which was a 11 per cent rise from that of 2017 when the international visitors spent 39.1 billion euros. Ciset (International Center of Studies) on the Tourism Economy Ca Foscari University of Venice in collaboration with the Bank of Italy in Treviso presented the results and trends for incoming and outgoing in 2019.
This was the most significant data presented at an Italy and international tourism conference. A significant growth in international revenue is certified for tourism (+ 6.5%), compared to a more limited expansion of expenditure (+ 3.8%). During the conference, the profile and preferences of the incoming tourist of the Italian territory were illustrated.
Various factors such as culture and art, nature, food and wine, traditions, is the main attraction in the choice of destination.
The wealth generated by tourism remains polarized in the top 5 tourist regions: Lombardy, Lazio, Veneto, Tuscany, and Campania, which account for 67% of the expenditure of international tourists.
Main aspects that earned revenue are traditional cultural tourism (15.7 billion euros, + 1.8%); beach tourism (6.6 billion euros, + 19.8%); and active food and wine green holiday (+ 17% of turnover, equal to 1.2 billion).
The large urban areas, especially UNESCO Heritage sites, turned out to be the preferred destinations.
The U.S. market (+5.8 per cent) had an average expenditure at around 170 euros per day, while that of Chinese market (+45 per cent) was 176 euros.
Russian and Brazilian market showed a decrease of 10 per cent and -6 per cent in holiday spending.
Equally positive was the performance of the French market, which spent 2.6 billion euros (+ 8.8 per cent) in Italy, both in the UK and Spain, both in double-digit increments. For the German market, in particular, 2018 was the year of massive rediscovery of Italian beaches, from the Northern Adriatic to Puglia, from Liguria to Calabria.
The total cost for the sea-and-sun holiday has exceeded 2.2 billion, distancing again the cultural stay, both traditional and marked by an experience of tasting and active vacation (1.75 billion in turnover, +4.6 per cent) . The appreciation of the Germans for the Italian mountains has been confirmed, where 600 million euros of expense have been exceeded.
Tags: CISET, international travellers, Italy
