According to UNWTO, Chinese visitors are the highest spenders in overseas travelling, having spent 258 Billion USD in 2017. This is twice as much as the Americans, three times of Germans, four times of the British and six times more than the French. As a result, many destinations and businesses are keen on attracting Chinese visitors. The main objective of Arabia China Tourism Forum at ATM is to provide foreign destinations, promotion authorities of national, regional and local level, as well as local suppliers and incoming operators with the opportunity to learn the latest development of outbound travel from China. As well as, how to attract and cater for the ever changing trends of outbound travel from China such as increasing number of FIT visitors Vs Group travel; fast growing younger generation Vs significant decrease of official delegations etc.
The Forum consists of a panel discussion from 15.30-16.30, followed by B2B meetings and networking from 16.30-17.30, with over 80 Chinese tour operators attending Arabian Travel Market as buyers.
