The new certification will provide the luxury beach resort an advantage to boost up its business in regards to drawing more UK tourists across Europe and the African continent.
ATTA, a famous marketing organization for hoteliers and travel agents, offers reliability to its members via referrals and enhances businesses by offering an array of networks for tourism centers.
Also, the organization is known for influencing friendly policies as well as rates for its members at the highest levels of government and their individual agencies.
As per Bobby Kamani, the Managing Director, Diani Reef Beach Resort and Spa, joining ATTA will improve exposure of Diani Reef at the same time attracting foreign tourists, thus allowing the hotel to promote new relations with all the promising markets whilst nurturing existing relations with traditional markets:
“As Diani Reef, we believe that this a good strategy toward connecting to one of the most prominent international pool of networks for tourists. This will help us increase our sales significantly but also put our hotel on the global map for tourists to visit.”
While talking about the upcoming Easter Holidays, Kamani explained that the bookings are at present 70 percent with more people scheduling for their weddings and honeymoons at that time.
Also, he also anticipates that the remaining 30 percent of vacancies will get filled up by last minute bookings.
“You can see the Magical Kenya Open Golf event brought in many international and local attendees owing to its European Tour status. This is a sign that the marketing initiatives by KTB and Ministry of Tourism continue to put Kenya on the map for higher tourism revenues.”
