In 2016, Greece improved its share in the South Europe tourism market to 10.8 percent in comparison to 8.7 percent in 2012, as per the data published by INSETE, the Greek Tourism Confederation’s (SETE) intelligence body.
According to INSETE analysts, in outbound tourism, Greece perked up its share in almost 25 markets under examination, which account for over 90 percent of total revenue.
The study also observed that Turkey was the only Southern European country experiencing a drop in inbound tourism. Spain and Italy in the meantime accounted for almost 50 percent of all arrivals and tourism receipts in the region.
The study titled “Tourism in Greece and Main Rival Destinations, 2012-2016” is on the basis of the recent UNWTO data for all countries.
Over the 2012-2016 periods, Greece experienced the highest growth rate up by 12.4 percent in comparison to other Southern European countries.
In the meantime, of all European destinations, those in Southern Europe witnessed the highest year-on-year growth rate regarding arrivals: up by 3.2 percent in 2000-2016, and by 4.9 percent over 2012-2016 in comparison to the European average of 2.9 percent and 3.4 percent, respectively.
According to the same data, of South Europe countries, Greece, Cyprus, Croatia and Malta received the strongest tourist flows on the basis of population. More specifically, incoming tourism in 2016 surpassed the population of Greece by 130 percent and of Malta by 330 percent.
