Digitalistaion is the fourth industrial revolution leading to greater demand for human and emotional connections. The meetings industry has huge opportunity in the digital world to develop the connection and deliver messages in emotional ways that cannot be achieved online.
Carina Bauer, CEO of IMEX Group said that imagination is the glue that holds their events together, throughout the planning process they sparkle creativity to attract attendees time and again.
They will be celebrating the core aspects of humanity –imagination by urging everyone in the global meetings and events industry to get creative be more curios and challenge assumptions of the changing world in modern times.
Both the IMEX shows will have –imagination as the annual talking point and there will be core activities throughout the year. It will be held in partnership with EventMB.com who will be producing the industry white paper showcasing the world’s most imaginative events and design concepts and the research will be launched at IMEX America.
There will be three core aspects of imagination for 2019 IMEX.
Transformation and Collaboration , where IMEX will be encouraging meeting and event professional on how they can collaborate and not compete with other organisations. Cities are now forming alliances with different sectors like the airlines, hotel groups etc to transform the business models, customer service and events experience.
Being an international organization IMEX celebrates diversity and wants planners to embrace inclusivity with the purpose of uniting and advancing the meetings industry by connecting people together.
Companies recognise the importance of issues like climate change, community development and are more directed towards maintaining sustainability. Since the foundation of IMEX in 2003 its business strategy has been anchored around sustainability. The performances are benchmarked against industry standards and includes APEX/ASTM, the Environmentally Sustainable Events Standards. Exhibitors and buyers will be encouraged to reduce the environmental impact.
Carina Bauer went on saying that their talking points are based on important trends and by exploring various facets of imagination they want to open up ways for everyone in the global meetings and events industry and to make a positive impact.
They will remain in contact with the partners, visitors and exhibitors to share stories that will be in sync with their three pillars of imagination.
Tags: Carina Bauer, IMEX 2019
