Thomas Based on the moments and memories that makes travel more enduring to the holidaymakers Thomas Cook has launched its new ‘happiness-driven’ Hello Holiday peaks campaign.
The airlines teamed up with Leo Burnett Germany as creative lead and rolled out the campaign across several platforms.
As per Hello Holiday the airlines want to showcase the happiness experienced when going on holiday through Instagram-style photography with several captions.
The B2B and B2C campaigns for Thomas Cook Airlines in the UK and Condor in Germany will be managed by Leo Burnett after successfully pitching against three other agencies.
Paul Schwaiger, commercial director sales, Condor and marketing stated that Leo Burnett’s response to our brief was strong and innovative. Through creativity, strategic understanding and agility it will help them achieve their vision.
He was looking forward to take-off with an experienced and international partner.
Andrea Albrecht, Leo Burnett chief executive was very happy to have strategically and creatively met the brief set by Thomas Cook Group Airline. The aviation market is constantly changing and standing-out is tough, however this is what they are looking forward to embark on.
