The Bespoke Travel Group, the company behind luxury travel brands Bespoke Brazil and Bespoke Latin America, have rebranded under the name Humboldt.
The travel company, which specialises in luxurious tailor-made packages to Latin America, have changed their identity to exemplify the adventurous and exclusive nature of their products, as they expand into other parts of the world.
“We deliver a unique travel experience which blends culture, local knowledge and luxury” says Simon Williams, founder and director. “We needed a brand which better communicates these qualities to discerning travellers looking to explore new horizons in way they’ll remember forever.”
Since their establishment in 2011, The Bespoke Travel Group has gained a strong reputation and loyal customer base for their individual five-star packages to Brazil and South America.
The name Humboldt was chosen to encompass the seasoned traveller looking to experience new countries in luxury. Inspiration was taken from the explorer Alexander von Humboldt who extensively travelled South America in the nineteenth century and was one of the first to publish his discoveries from a modern scientific point of view.
“Alexander von Humboldt was one of the most influential explorers, naturalists and geographers of his time” continues Simon. “His passion for discovering new lands and cultures fits perfectly with our ethos. The name itself conveys a quality and heritage which fits well alongside the luxury brands our customers enjoy.”
Featuring a copper sextant to represent discovery, the new brand identity will allow the company to continue their expansion into other areas of the world. To develop the brand, the Norfolk-based company employed Full Mix Marketing.
“Simon and his very passionate team needed a brand which represents the quality and attention their customers experience” says Sarah West, Managing Director of the branding experts. “We created a number of concepts but it was unanimous that this framed perfectly the exclusivity and knowledge they deliver.”
The rebrand will be officially launched in December, ready for what is anticipated to be the busiest year yet for the travel brand. “We’re looking forward to welcoming many repeat travellers back and helping even more experience the wonderful landscapes and people Humboldt himself discovered on his journeys” concludes Simon.
