Ballarat promises to shine brighter than ever before next year by hosting the famous night of lights, the White Night, for the third time. White Night Ballarat will take the lead as Victoria’s White Night, with Melbourne’s rendition moving to a three-day festival that incorporates the hugely successful White Night Melbourne with a broader program.
“White Night Ballarat keeps getting bigger and better, with more people travelling from outside the city each year, boosting business for local pubs, hotels, restaurants and bars,” Victoria Minister for Tourism and Major Events John Eren said in a statement.
Ballarat led the way as the first regional White Night in 2017. The event saw more than 40,000 people flock to the centre of town and generated more than $3 million for the local economy.
In 2018 White Night Ballarat proved to be an even bigger success with more than 60,000 people attending – including more than 15,000 from beyond the region – and injecting more than $5 million into the economy.
White Night Ballarat is a free, family-friendly, open air event.
