Gregorio Garcia III, Bases Conversion and Development Authority (BCDA) Chairman will be one of the significant panelists at the City Nation Place 2018 Global Forum on November 7-8, 2018 in London, United Kingdom. He will present New Clark City, the first smart and sustainable city of the country, to an international audience comprising executives from communications and marketing.
As a speaker in the session entitled “The evolving role of the private sector in place brand strategy,” Chairman Garcia will talk about the way power of the private sector can be utilized to maximize an effectual place brand strategy, particularly in placing Clark as the investment destination of choice in the Asia Pacific region.
The list of leading speakers include GREAT Britain Campaign Director Conrad Bird who managed different cross-government campaigns and worked on problems like teenage drugs, consumer rights, Ottawa Tourism Senior Vice President & Chief Marketing Officer Glenn Duncan who has an huge knowledge and expertise in global tourism industry trends, and Facebook’s Sean Evins. Evins leads the Politics and Government Outreach for Europe, Middle East and Asia team which works with government and political officials about Facebook’s platform including the best practices and top content to protect election integrity.
For place branding and place marketing of nations, regions as well as cities across the world, the City Nation Place is an important forum. The forum is kind of an immense opportunity for participants to re-think approaches in drawing tourism, talent and investment.
Chairman Garcia will display New Clark City as a major investment destination in the Asia-Pacific region, emphasizing the significance of grwoing partnerships with the private sector in place branding and marketing.
Also, the forum will be an appropriate platform to provide the international community on way the Philippines is taking on a modern approach in providing its people with huge infrastructure through the Duterte administration’s Build Build Build program.
