The Hangzhou Tourism Commission carried a series of custom experience tourism products that speak of Hangzhou’s uniqueness. This promotional event also heralded the official launch of the online marketing activities between Hangzhou and Expedia. Around 100 travel agents, media and cultural tourism professionals were invited to attend the event.
One of broadcasted tourism promotional videos “Listening to Hangzhou” gave European travel agents an insight on Hangzhou’s travel resources. Among them, “Hangzhou Workmanship Apprentice – I learn skills in Hangzhou” grabbed the limelight.
The event was organized by the Hangzhou Tourism Commission and Expedia Group Media Solutions, the advertising arm of Expedia Group, which offers industry expertise and digital marketing solutions allowing brands to reach, engage and influence travelers.