Danielle Curtis takes on the overall responsibility for
Arabian Travel Market, IBTM Arabia and all associated regional projects
Reed Travel Exhibitions (RTE), organiser of
the annual Arabian Travel Market (ATM) showcase in Dubai, has boosted its
executive team with the appointment of Danielle Curtis as regional Exhibition
Director for the Middle East
Curtis takes on the overall responsibility
for ATM, IBTM Arabia and all associated travel projects throughout the region.
Originally from Australia, Curtis has over 15
years’ experience within the events industry, including extensive knowledge of Reed
Travel Exhibitions’ portfolio of events.
Prior to her accepting her latest role,
Curtis was events manager for IBTM Arabia following her position as contract exhibition
manager for Arabian Travel Market, where she had responsibility for the event’s
strategy for the international travel and tourism showcase. Prior to that, she was
Global Head of Sales for Reed’s IBTM portfolio of shows and has also worked on
other hospitality-related exhibitions in the Middle East.
Commenting on her new role, Curtis said: “The
travel and tourism industry in the Middle East is growing at an exponential
rate, especially in the GCC countries, as they look to diversify their
economies away from hydrocarbon receipts.
“In the UAE, with the run up to Expo 2020, Dubai
is forecasting 132,000 hotel rooms will be operational by the end of 2019,
while visitor numbers are now growing beyond 16 million annually.
“With the support of local, federal and
regional governments, this is where ATM and IBTM Arabia play significant roles
bringing together over 40,000 travel industry professionals to discuss business
deals that were worth an estimated $2.5 billion during ATM 2018.”
Curtis joins a team
of accomplished travel industry veterans, and her expertise will further cement
the wealth of travel trade knowledge and event experience in the ATM and IBTM
portfolios.
Curtis will now report to Nick Pilbeam, Divisional
Director, Reed Travel Exhibitions, a travel industry stalwart, with more than 17
years of FTSE 100 experience in the travel industry with corporate giants such
as British Airways, Iberia and Avios.
Commenting on the
appointment, Pilbeam, said: “Danielle will be a great asset to our team. She is
a team player as well as a leader, knows the industry, understands the region
and has an in-depth knowledge of our portfolio.”
