Aimed at increasing tourism to Abu Dhabi, the Etihad Airways has signed a three-year commercial agreement with Warner Bros. World Abu Dhabi.
The Warner Bros. World Abu Dhabi will open today and bring a wide range of award-winning leisure and entertainment attractions already on offer on the Yas Island. Robin Kamark, Etihad Airways chief commercial officer was delighted to be the official airline partner of Warner Bros. World Abu Dhabi.
He said that he was continuously looking for ways to showcase the very best of Abu Dhabi as they are gathering international tourists from around the world to our home. This agreement will strengthen their commitment of ensuring a memorable travel experience for the guest in the air and on the ground.
Both the companies will work on areas of brand partnership, marketing and inflight programming. Olivier Garaïalde, chief executive of Farah Experiences, said that the opening of Warner Bros. World Abu Dhabi is a key milestone within the leisure scene in Abu Dhabi leveraging the Yas Island as a world-class leisure hub.
He was confident that the strategic partnership will help in creating experiences helping in showcasing their distinctive destination to the world.
