Alibaba Group Holding Ltd. announced on Monday that it has joined hands with JR Kyushu Co. to push Chinese tourism in the region.
The Chinese e-commerce giant hopes to expand use of its Alipay mobile payment system in Kyushu. It said it would publicise more information on tourist spots, including hot spring resorts, and local foods through its travel service platform called Fliggy.
Alipay, a widely accepted smartphone payment platform in China, is already usable at drug stores and some other outlets operated by a JR Kyushu group company.
To encourage Chinese to spend more while visiting, JR Kyushu plans to push other firms in the region to introduce the popular payment system.
JR Kyushu will reach out to Chinese tourists by designing attractive tourist routes and running special sightseeing trains, Alibaba said.
Tags: Alibaba Group
