The meeting will bring together a wide variety of tourism professionals, ranging from managers of mountain tourism destinations to entrepreneurs in the accommodation sector.
This edition will feature some thirty international speakers and will be inaugurated by Antoni Martí, Head of Government of Andorra, Zurab Pololikashvili, UNWTO Secretary-General, and Trini Marín, Mayor of Escaldes-Engordany.
The new concept of ‘hospitality’
During the Congress, participants will address topics such as the repositioning of tourism accommodation, the challenges of hospitality, the impact of new platforms tourism services or the so called sharing economy, artificial intelligence, and training as key elements for the success of a destination.
The event will be structured in six sessions, which will be held on 21 and 22 March at the Andorra la Vella Congress Centre. On Friday, 23 March, a technical visit will include a tour of the new facilities of ActuaTech in Caldea-Inúu, as well as various leisure activities.
The World Congress on Snow and Mountain Tourism
The World Congress on Snow and Mountain Tourism was born as an initiative of UNWTO, the Government of Andorra and the seven Communes of Andorra, with the aim of constituting a permanent forum for the discussion of the development and sustainability of tourism in mountain areas. It is held every two years.
