Prince Edward Island is seeking to maintain the pace of tourism growth this year, after breaking records in the last four years and reaching more than a million overnight stays last year.
Yesterday, the provincial government unveiled its 2018 tourism marketing campaign.
The Economic Development and Tourism Minister Chris Palmer said in a written release, “The tourism industry has delivered major returns for Islanders over the last number of years and it’s crucial that we build on that strength into the coming season.”
This year’s campaign will continue to use the slogan “Come Find Your Island” since it has been working well, and sends out a consistent message.
The 2018 campaign includes a digital and social media, billboards, murals on transit shelters, elevator ads, airport advertising, print and radio ads, television partnerships among others.
“Our traditional strengths like food, culture, and our beautiful scenery and coastline remain our biggest selling points in the 2018 campaign,” said Brenda Gallant, Tourism PEI’s marketing director.
“But we are also sharpening our focus on soft adventure like cycling, hiking, and kayaking and Indigenous experiences which were identified in Vision 2021 as major potential drivers of visitation,” Gallant added. Vision 2021 is a five year strategic plan developed by the industry to help grow tourism on Prince Edward Island.
Tourism is integral to Prince Edward Island’s economy, providing more than 7,700 full-time jobs for the Islanders.
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