The Singapore Tourism Board (STB) and the National Association of Travel Agents Singapore (NATAS) has recently announced the follow-up initiatives to help travel agents in meeting the changing demands of travellers and tackle manpower-related challenges.
The Travel Agent Roadmap has launched in August 2016, which is aiming to improve the capability and sustainability of the travel agent industry through three key areas, namely business transformation, technology and manpower.
Since the launch of the Travel Agent Roadmap in August 2016, there are more than 40 projects proposed and implemented by travel agents have received funding under STB’s Business Improvement Fund (BIF) and Experience Step-Up Fund (ESF).
These projects are variant in their scope and intent, including new business strategy, re-branding initiatives, adoption of technology solutions and creation of new tour products.
A Business Transformation Through-Train Programme and a “Green Lane” for quicker adoption of technological solutions are among the new ideas.
The Senior Minister of State for Trade and Industry and Ministry of Culture, Community and Youth Ms Sim Ann attended the conference as the Guest of Honour.
