After significant growth in the sector year-on-year Kuoni launched its first dedicated cruise brochure.
The well-known cruise retailer performs integrated marketing activities.
Roxanne Howard, Kuoni UK’s senior product executive said that launching the first brochure was a major change in terms of how cruise fits into the overall collection.
The cruise has seen growth every year since the launch of Stay and Cruise collection from the last three years.
One can grab The Stay & Cruise brochure through the Kuoni’s retail network and partner stores.
Kuoni started Stay and Cruise with just eight lines but over the years it grew to 21, the most recent addition being Pandaw.
An online video as part of the marketing activity has been produced. The brochure will feature five cruise types luxury, ultra-luxury, discovery, river cruising and family.
Howard mentioned that cruise noticed a significant growth as compared to other sectors, this was mainly due to the much more established escorted tourism.
