The partnership between Dubai Airports and regional content provider will enhance the customer’s experience boarding the Dubai international.
Passengers will be able to watch free movies and TV shows before their flights.
Passengers will be able to stream Hollywood, Bollywood and Jazwood (Arabic) content to their smartphones and laptops through the initiative that combines DXB’s world- beating free Wi-Fi experience, ‘Wow-Fi’, with ICFLIX’s award-winning video-on-demand service.
The major mission of Dubai Airports is to engage with the customers and transform their airport experience.
Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month.
Eugene Barry, executive vice president of Dubai Airports commercial and communications group said that with the investmet in a superior Wi-Fi product (Wow-Fi) ensures that the customers are connected with a free and fast service.
The platform will be further enriched with managed content and relevant messaging.
Arabic, English and French are the three languages in which the content is available.
For an initial period of two months, the video-on-demand service is complimentary to all DXB passenger.
Dubai Airports and ICFLIX will assess the customer feedback and future option for services.
Carlos Tibi, founder of ICFLIX said that the potential customer base by 90 million people, delighted by the deal and the new opportunities it provides.
