The Snohomish County Tourism Bureau last year helped drive $19.5 million into Monroe’s economy. Besides revenue, the agency plays an important role in the industry at a local and regional level.
Recent studies show that the tourism industry as a whole generates between $1-2 billion in revenue for Snohomish County every year.
The county’s related revenue was up 2.8 percent from 2015. Approximately, $1.04 billion came from food, transportation, lodging and retail purchases, as well as recreation, entertainment and groceries.
The tourism bureau is contracted by Snohomish County to promote the area through marketing, sales organization and community partnerships, according to the bureau. The bureau also offers training courses to local businesses and visitor centers, including the Monroe Chamber of Commerce and Visitors Center, on how to advertise their operations within the industry.
The tourism bureau also focuses on local projects, such as improving recreational opportunities. Monroe has about 10 recreational ball fields that bring visitors to the city.