SAS is launching new snack and beverage products on its routes within Scandinavia and Europe. The products are part of a wider refresh of SAS’ food and beverage range with a focus on natural ingredients and high quality from local producers. The concept has been developed on the basis of feedback from customers and cabin crew.
SAS is developing its service concept and updating its offering onboard. The new cafe range is part of a new food and beverage concept, where SAS is focusing on functionality, natural ingredients and high quality from local producers, as well as a wider and improved range of options. The concept has been developed on the basis of in-depth insights from both SAS customers and cabin crew.
“We know that food and drink are an important part of the travel experience,” says Gustaf Oholm, Head of onboard product and services. “That’s why we are excited to launch a new, high-quality food and beverage concept, where the service and packaging are also designed to give our travelers an even better overall experience. We’re starting with the range available from our coffee cart, which from now on will mainly be offering products from Scandinavian brands.”
The new range of snacks and beverages contains premium products from local suppliers. Although favorites from the big international brands will continue to be part of the range, the majority will come from some of Scandinavia’s best brands.
The new snacks on offer include Larssons Chips from Sweden, Speedy Tom Chocolate from Denmark and Imsdal spring water and Ringi apple juice from Norway. The new range also includes some new spirits, including Danish Mikkeller Vodka, Mackmyra Whisky from Sweden and Harahorn Gin from Norway.
The new snacks and beverages are now available on Scandinavian and European flights and are included in the price of SAS Plus or can be purchased in SAS Go.
At the end of May, the second part of the service concept will be introduced with a focus on fresh and natural ingredients the packaging and service.
The new food and beverage concept is a apart of SAS New Experience which includes an upgrade of all aircraft on short and medium haul services, including new cabins and highspeed WiFi.
SAS starts flights from Riga to Copenhagen
With the new summer flight schedule, Scandinavian Air System (SAS) as of 26 March has launched flights to Copenhagen, the Capital of Denmark.
With the new summer flight schedule, Scandinavian Air System (SAS) as of 26 March has launched flights to Copenhagen, the Capital of Denmark.
SAS Bombardier CRJ900 aircraft with 88 seats will go to Copenhagen 12 times a week - twice daily midweek and one per day on weekends.
"For years, Scandinavia has been one of the main business partners of Latvia. This has contributed to the increase in the number of business trips between the two countries. Therefore, as the Latvian economy is showing signs of recovery, SAS has made a strategic decision to launch direct flights between Riga and Copenhagen," says Ruta Juciene, SAS Country Manager for Baltic States and Russia.
"Riga International Airport is happy that our partner SAS has not only returned to Riga, but also continues to expand its route network. Copenhagen - Riga route offers new opportunities for business travellers not only for direct flights to and from Riga, but also connectivity with other destinations around the world," says Ilona Lice, Chairman of the Board of Riga International Airport.
To celebrate the first flight, Riga International Airport welcomed the airline with the traditional cake of the new destination, which was made as a fairy tale book "The Little Mermaid" by Danish writer Hans Christian Andersen. The Little Mermaid is the symbol of Copenhagen. The statue of the Little Mermaid at the Langelinie Quay in Copenhagen, created by Edvard Eriksen is among the most popular tourist attractions already since 1913.
As reported before, the summer flight season started on Sunday, 26 March, and this year 89 destinations will be available to passengers travelling from Riga Airport. In addition to the existing routes, airlines will offer 16 new destinations for both business travel and leisure purposes.
Altogether 17 carriers will operate flights from Riga Airport in the summer season: airBaltic, Ryanair, WizzAir, Aeroflot, SAS, Finnair, Norwegian Air Shuttle, Lufthansa, LOT Polish Airlines, Utair, Turkish Airlines, Ukraine International Airlines, RusLine, Uzbekistan Airways, Belavia, Ellinair and Smartlynx Airlines.
From the beginning of the year to 20 March, Riga International Airport handled 979 739 passengers, which is 3.3% more than in the corresponding period of 2016. In this year's first two months, the transit and transfer passenger traffic grew by 14.2%, amounting to 26% of the total number of passengers. London, Moscow and Frankfurt were the most popular destinations in January and February.
Riga International Airport is the largest air traffic hub in the Baltics. The 20 airlines operating at Riga Airport offer more than 60 destinations in the winter season and more than 80 in the summer season. In 2016, Riga Airport handled over 5.6 million passengers - nearly 45% of the entire Baltic air passenger traffic.
