NEW ORLEANS - RCI debuted the Club 365 program at ARDA World 2017 in New Orleans. The new solution is a travel and lifestyle benefits program that adds value to affiliates' existing timeshare offerings by providing incredible discounts on hotel stays, cruises, wine and more.
"Club 365 is a seamless option to transition non-buyers to an enticing exit program, or serve as an impactful add-on benefit for purchasers," said Fiona Downing, senior vice president of Business Development for RCI North America, Canada and the Caribbean. "The suite of offerings can increase consumer satisfaction and provide affiliates with an additional revenue source. This is the latest in a long line of tools we are bringing to the sales table to help our resort partners grow their businesses."
The benefits of Club 365 are wide-ranging, with multiple uses for affiliates in North America. Club 365 can be seamlessly integrated into virtually any sales process, and can be utilized to best suit business needs by serving as:
- A low-cost, value-added benefit to enhance core product offerings
- An enhanced purchase incentive to increase closing rates
- A strong non-buyer program to increase revenue and build the pipeline of future prospects
"We are excited about the potential that Club 365 holds for our business," said Scott MacGregor, president of US Operations for ARC Resorts. "We aim to pack as much value as possible into our products, and this program adds benefits 365 days a year for owners and prospects. The platform is intuitive for users and simple for us to incorporate into our existing technology, so we can't wait to see the immediate impact it will have."
For enrolled owners and prospects, Club 365 delivers a valuable consumer experience by providing access to an impressive array of travel services and popular merchandise and goods. Benefits include dramatic discounts on more than 150,000 hotels with no blackout dates, significant savings on thousands of cruises, and member-only pricing on wine in the U.S. Club 365 members are eligible to earn credits as they complete qualified transactions, which may include paying maintenance fees, to encourage further engagement.
