New Airbnb campaigns highlight immersive stays and broaden brand perception, says GlobalData

 

Airbnb’s YouTube advertising campaigns released between August and October 2025 illustrate how the platform is strengthening its brand positioning around immersive travel, cultural authenticity and host-led experiences. According to analysis by GlobalData’s Global Ads Platform, the creative strategy presents Airbnb as a facilitator of meaningful journeys rather than simply an accommodation provider – an insight of relevance to travel trade professionals monitoring shifts in consumer engagement.

Season Opening – Luxury at Exclusive Rates

 

Be one of the first to experience our exclusive beachfront villas at special opening rates. Designed for those who appreciate elegance, privacy, and breathtaking panoramic sea views.

Two More Days: Best Summer Offer for Families

 

You’ve got two more days to grab the best family summer offer: Kids & Teens Stay Free (1 child per paying adult)**, plus 40% Off*. Choose from stunning beach and mountain destinations in Mexico, the Dominican Republic, the Caribbean, and Canada.

Tags: Club Med 

Book Early & Save for Winter 2026

 

For a limited time, book your all-inclusive ski getaway and lock in the best dates, room types, and unbeatable savings! Whether you're dreaming of skiing in the Alps, or exploring the slopes of Canada, book now and enjoy instant savings of up to $770 per person per week*, plus:

Rental Escapes accepted into global luxury travel group Virtuoso

MONTREAL – Rental Escapes, a full-service, award-winning luxury villa company specializing in providing unparalleled private villa rentals worldwide, has been accepted into Virtuoso‘s exclusive portfolio of luxury travel partners, comprising 2,300 preferred suppliers in 100 countries.

Short-term rentals dominate NYE travel, despite rising prices across Europe

 

FLORENCE – The Data Appeal Company – Almawave Group has analyzed price trends for hotels and short-term rentals in over 25 European capitals and destinations, providing valuable insights into the shifting dynamics of travel preferences as we approach New Year’s Eve 2024.

Expanding Airbnb-friendly real estate: New opportunities for renters and homeowners

 

Two years ago – in partnership with some of the largest real estate companies in the US – Airbnb launched Airbnb-friendly Apartments (AFA) to help renters locate apartment buildings that would allow part-time hosting, something previously difficult to find. Since that time, they’ve been hard at work continuing to grow the program and now they announce the expansion of AFA underneath Airbnb-friendly Real Estate, which now also includes Airbnb-friendly Condos (AFC).

Glastonbury 2025: Boutique Camping At Glampville

 

With Glastonbury Festival 2025 ticket sale date announced for 17th November, Glampville is now open for bookings for the iconic British Festival in June next year. Glampville formerly known as Glastotel, is well-established as the need-to-know, cool destination for boutique camping during Glastonbury Festival Week. Glampville has been host to a number of secret sets in June 2024 much to the delight of lucky guests. 

Could Airbnb’s new co-host marketplace challenge property management companies?

 

After first announcing the creation of a co-hosting marketplace during the company’s Q2 earnings call in August, Airbnb today officially launched the service – enabling hosts to hire other hosts to help them manage their listing and property. 

AIRBNB TAKES AIM AT NYC A YEAR AFTER "FAILED" STR REGULATIONS

The short-term rental giant’s objections were never a secret. The company had unsuccessfully sued the city, claiming the “extreme and oppressive” rules were a de facto ban against short-term rentals. But now Airbnb can support its criticisms with data showing rises in both hotel prices and rents.

Vacation Rental Market Soaring : $279 Billion by 2033

 

The global vacation rental market is poised for significant growth over the next decade, with projections indicating the market will reach a staggering $279.5 billion by 2033. This represents a robust compound annual growth rate (CAGR) of 11.2% from its 2023 valuation of $97.8 billion, according to a recent report by Allied Market Research.

Hawai‘i vacation rental market: ADR was higher in July but vacation rental supply, demand and occupancy were lower

 

Vacation rentals across Hawai’i reported increases in supply, demand and average daily rate (ADR), with lower occupancy rate in July 2024 when compared to July 2023. In comparison to pre-pandemic July 2019, ADR was higher in July 2024 but vacation rental supply, demand and occupancy were lower.

getawayGoGo adds 3 million vacation rentals through HomeToGo partnership

 

SAN CLEMENTE, CA – getawayGoGo, the global online marketplace for last-minute travelers, has expanded its vacation rental property offerings with a new partnership with HomeToGo.

SONDER WRITES NEW CHAPTER WITH MARRIOTT LICENSING DEAL, NEW FUNDING

 

Short-term rental specialist Sonder Holdings has sealed a deal for more than 9,000 of its units to join the Marriott International portfolio by the end of this year.

Under what is being described as a "long-term strategic licensing agreement," a further 1,500 units are expected to join the Marriott system going forward.

WILL AIRBNB'S EVENTUAL RELAUNCH OF EXPERIENCES BE SUCCESSFUL?

 Airbnb revealed its intent to eventually relaunch its Experiences sector Tuesday during its second quarter earnings call.

“Next year, we're going to begin to expand Airbnb truly beyond a core business,” said Brian Chesky, co-founder and CEO of Airbnb. “And we're going to relaunch Experiences.”

HomeToGo reveals the most popular and top trending Labor Day Weekend destinations

 

FORT LAUDERDALE, FLA. – As the week surrounding Labor Day (September 2, 2024) gears up to be a tremendous travel period again in 2024, HomeToGo, the marketplace with the world’s largest selection of vacation rentals, today revealed the most sought-after and rapidly emerging travel destinations for the holiday. Analyzing U.S. traveler insights from HomeToGo.com, experts at the marketplace have identified both the top searched and top trending domestic locations for the annual holiday weekend, encompassing a mix of beach resorts, charming small towns, and bustling big cities.

Vacation rentals to become a $100bn industry this year

 The vacation rental market has experienced impressive growth over the past decade, driven by technological development, changing consumer preferences and the surging popularity of alternative accommodations. Today, vacation rentals generate roughly 10% of the global travel and tourism revenue and the entire market is set to reach a new massive milestone this year.

New York City’s short-term rental ban spurs growth in neighboring cities

 

Following the implementation of a short-term rental ban in New York City last year, neighboring cities such as New Jersey have reported significant economic growth. This ripple effect has benefited not only short-term rental owners but also a wide array of other industries due to increased tourism.

A&K Villas introduces exclusive flight booking service for agents

 

Luxury villa platform Abercrombie & Kent Villas is rolling out a new exclusive service for UK travel agent partners.

The A&K Villas team will now offer in-house flight bookings for UK clients when making a villa booking.

HomeExchange Collection partners with Quintessentially to provide exclusive member benefits

 

PARIS, FRANCE – HomeExchange Collection, the luxury branch of the global leader in home exchange vacations, HomeExchange, is announcing a groundbreaking partnership with Quintessentially, leading luxury concierge service. This collaboration marks HomeExchange Collection as the first and only home swap platform to partner with Quintessentially, offering its members special access to an annual Quintessentially membership, along with an expedited VIP application process.