The LUX* hospitality brand enters Turkey after the Indian Ocean islands, China and UAE with the announcement of LUX* BODRUM which is set to open this Spring 2017. The new addition to Turkey’s Aegean Riviera and the first LUX* resort in the Mediterranean region, the 85-key hotel, 19 residences and a grand beach villa invite discerning style-seeking guests to discover an intoxicating cocktail of beauty, culture and history that is the Bodrum Peninsula.
Set in an area of pine-clad hills dotted with sugar-cube homes and exotic landscaped gardens, LUX* Bodrum Resort & Residences has already won Silver in the A’Design Awards for Architecture, Building and Structure Design. Located on a peninsula and surrounded by radiant turquoise blue waters, all of the rooms, chic residences and beach villa at this intimate resort have panoramic sea views in high definition.
“For us, this is a major step in our global expansion and our first venture in the Mediterranean region. We have managed to bring our “Lighter and Brighter” con-cept all the way to the Turkish Riviera. We are very excited to establish the LUX* brand in Turkey after the Indian Ocean islands, China and UAE.” —Paul Jones, CEO, LUX*
With its contemporary, cosmopolitan spirit, LUX* Bodrum Resort & Residences is a breath of fresh air amid excep-tional natural beauty. Soft, white sand on an exclusive bay is teamed with luxury facilities including unique wellness services, spacious indoor and outdoor pools and private dock for yachts ensure all the signature notes of the LUX* experience and more.
At LUX* Bodrum, the gastronomy makes a strong statement. At Stella, the main restaurant, executive chef Baris Torcu uses highest-quality seasonal and organic ingredients including aromatic local herbs and vegetables, to create simple but delicious Italian dishes for lunch and dinner. Paying tribute to Turkish dining culture is a moreish meze menu (best washed down with a glass of raki, Turkey’s iconic aniseed aperitif). Breakfast is equally impressive, with a wide variety of freshly squeezed juices matched with a cornucopia of local cheeses, pastrami, olives and honey.
For those who feel sociable, the Beach Rouge beach club will be as atmospheric for lunch as it is for late-night cocktails, with live DJs, international music guests and leading mixologists.
The resort will have a kids’ club for little ones to have fun in the fresh air while parents recharge their batteries knowing their youngsters are happy and entertained. Play tennis or golf, go hiking, practice yoga, or soak up those rays from a sunlounger. Hidden beaches and crystalline waters call for a little bay-hopping aboard a traditional gulet boat, and easy-to-reach ancient Greek and Roman relics and cultural experiences beg you to explore the history and entertainment.
Dr. Akdoğan, Chairman, MYC Partners said, “We take great pride in the inspiration and motivation this partnership has brought to the tourism sector of Turkey. It’s important to us to be able to contribute to both the tourism sector and the Turkish economy on such a large scale, through a remarkable partnership during a period of much-needed investments. LUX* Bodrum will create many precious job opportunities in the hospitality sector.”
Bringing a fresh breath of easy-going island-life to one of Turkey’s most scenic and cosmopolitan destinations, LUX* Bodrum offers travelers more than just an idyllic location in which to unwind. Thanks to a chic beach club, à la carte modern Mediterranean cuisine, a LUX* Me spa and Café LUX* coffee shop, this Lighter, Brighter boutique resort is an exciting new concept for the region.
