·
Arabian
Travel Market to highlight key growth drivers of UAE tourism market
·
Theme
parks and entertainment offerings to increase family demand, average spend and average
length of stay
·
Hotel
rooms pipeline projected to grow 45%
Experiential
tourism, the main theme of Arabian Travel Market (ATM) 2017, is set to be one
of the major tourism drivers in the UAE this year and beyond, according to a
report from Colliers International.
The UAE Hospitality Market report comes hard
on the heels of ATM’s 2017 roadshow series, which returns to Dubai this month
(9th February), as the Reed Travel Exhibitions’ team hosts the UAE
leg of its GCC tour.
The total
contribution of travel & tourism to the UAE GDP was AED133.8 billion (8.7%
of GDP) in 2015. This was forecast to rise by 4.4% in 2016, and by a further
5.4% per annum to over AED236 billion (11.2% of GDP) in 2026,
with experiential tourism credited as a key area of growth.
“Travelers,
more than ever before, have an array of choices available to them and, as such,
are looking away from the more traditional beach and sight-seeing holidays. Some
are soaking up culture and custom, while others, especially regional visitors
more familiar with Arabic culture, are clearly opting for thrill-seeking
adventures and experiences.
“That
message is coming through loud and clear from many of the travel professionals
attending Arabian Travel Market this year,” said, Simon Press, Senior
Exhibition Director, ATM.
To
cope with the projected demand through to 2020 and beyond, hotel supply in
Dubai increased by 6,700 keys in 2016, with occupancy rates marginally up to
78%, and the average length of stay remaining consistent with 2015 at 3.6
nights.
The
report from Colliers said: “It is expected that the length of stay will further
grow as the city increases its theme parks and entertainment offerings. A
greater family appeal is expected to drive overall spending as well.”
IMG
Worlds of Adventure and Dubai Parks and Resorts, which opened last year in
Dubai, both have ambitions to draw in millions of visitors in their first year
of operations, with IMG expecting to attract 4.5 million people and Dubai Parks
and Resorts predicting 6.7 million ticketed visitors.
Abu
Dhabi, which is set to welcome the $1 billion Warner Bros. theme park at Yas
Island in 2018, also saw a drop in average rate, although Abu Dhabi City
achieved 74% occupancy in 2016. “There is a push by the Abu Dhabi Tourism and
Culture Authority to market the emirate as a destination very suitable for
leisure vacationing, for both families and couples,” said the Colliers
International report.
According
to the latest data from STR, the UAE currently has 132,803 hotels, with a
further 60,397 rooms in the pipeline, representing growth of 45.5%.
ATM - considered by many industry professionals as a
barometer for the Middle East and North Africa tourism sector, witnessed a
year-on-year visitor attendance increase of 9% to over 28,500 in 2016, with
2,785 exhibiting companies, signing business deals worth more than US$ 2.5
billion over four days.
The
half-day roadshow at Dubai World Trade Centre, will see ATM representatives
share the latest updates on this year’s line-up of specialist events and
seminar series’, and invite participating industry players to discuss how to
capitalise on market and PR opportunities in the build up to and during ATM.
Press
added: “The successful annual roadshow provides an excellent opportunity for
exhibitors in key markets to take part in interactive open forum sessions and
receive the very latest news and information on ATM developments, initiatives
and marketing opportunities, allowing them to maximize their participation in
the region’s largest tourism, travel and hospitality event.”
ATM 2017 will build on its
success with the announcement of an additional hall as Reed Travel Exhibitions
looks to add to its record-breaking achievements of 2016.
For more information on Arabian Travel Market
2017, please visit: www.arabiantravelmarket.com
