MCLEAN, Va. - Homewood Suites by Hilton, part of Hilton's (NYSE: HLT) industry-first All Suites portfolio, is once again excited to be featured in the iconic Macy's Thanksgiving Day Parade®. Led by Homewood Suites by Hilton's mascot, Lewis the Duck, "On the Roll Again" float is a 46-foot wooden pull toy inspired-float that will make its seventh appearance in the Parade, set for Thursday, November 24, 2016. Joining the spectacle as the featured performer on the float is Grammy®-nominated music star Aloe Blacc.
"The Macy's Thanksgiving Day Parade is an incredible American institution and unofficially marks the start of the holiday travel season," said Adrian Kurre, global head, Homewood Suites by Hilton. "Our brand is very excited to have Aloe Blacc as this year's performer. Through music and the celebration of holiday traditions, we are excited to connect with families across the country this Thanksgiving."
Aloe Blacc, a California-native, exploded onto the world music scene in 2013 singing and co-writing the #1 hit "Wake Me Up," with Swedish EDM DJ Avicii. Blending soul, R&B and funk, the Grammy-nominated singer is also recognized for his hit single "The Man." Blacc has released three studio albums to date, contributed to the "Race" soundtrack, and his latest single, "Broke," was released in August 2016.
Homewood Suites by Hilton was the first hotel brand to be featured on a float in the Macy's Thanksgiving Day Parade. In addition, the float reinforces the brand's commitment to literacy among school age children through various activities including volunteer reading hours, book donations and the publishing of the industry's first children's book series based on Lewis' adventures. The books, interactive games, activity sheets, and bath toys are available on www.lewistheduck.com.
The 90th annual Macy's Thanksgiving Day Parade kicks off on Thursday, November 24, 2016, and is broadcast nationally on NBC, from 9 a.m. to 12 p.m.
Homewood Suites by Hilton participates in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.
