Virgin Holidays, the UK’s favourite worldwide holiday company, has been offering packaged trips since 1985. The company’s outbound UK business will see a particular benefit from Tourico’s unique depth in global hotel inventory. Through the partnership, Virgin Holidays will now have access to hotels in more than 100 countries, as well as hundreds of “ExclusiveDeals” – or pre-purchased hotel room blocks – that guarantee clients discounted rates of up to 60% off of retail.
“Our partnership with Virgin Holidays will be pivotal in helping Tourico grow its footprint in the UK marketplace,” said Neil Emerson, the President of Business Development for Europe, the Middle East and Africa for Tourico Holidays. “The Virgin brand is very highly regarded and trusted among consumer travelers – so we’re very happy to be aligning our inventory with their distribution channel.”
Over the next year, Tourico plans to grow inbound travel to the UK by adding to its partner support team on the ground, increasing the number of hotel partners in the market, securing key deals at leading hotels in London, and by leveraging its network of tour operators and other distributors in primary source markets – including Canada, the United States, China, and the Middle East. Tourico has also recently committed to opening an office in downtown London, which will house nearly 100 team members by 2018. The new office in the Canary Wharf area will help the company foster outbound travel business and develop relationships with local airline and tour operators.
“With our worldwide buying power, diverse channels of distribution, and increased presence on the ground, we expect to double inbound and outbound business in the UK,” Emerson said.
