The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 3-9 January 2016, according to data from STR, Inc.
In year-over-year measurements, the industry’s occupancy decreased 2.6% to 48.8%. Average daily rate for the week was up 1.8% to US$111.30. Revenue per available room slipped 0.9% to US$54.26.
Among the Top 25 Markets, San Francisco/San Mateo, California, reported the only double-digit increases in occupancy (+10.1% to 69.7%) and RevPAR (+16.6% to US$122.97). ADR in the market was up 5.9% to US$176.31.
Only 10 markets recorded an increase in RevPAR for the week, but 17 markets posted a lift in ADR, led by Tampa/St. Petersburg, Florida (+7.7% to US$107.18).
Atlanta, Georgia, reported the largest decreases in each of the three key performance metrics. Occupancy in the market fell 19.7% to 52.3%; ADR dropped 14.6% to US$90.62; and RevPAR decreased 31.4% to US$47.35.
Five additional markets experienced a double-digit decline in RevPAR: New Orleans, Louisiana (-18.7% to US$54.88); Denver, Colorado (-14.1% to US$52.14); Houston, Texas (-11.3% to US$49.89); Chicago, Illinois (-11.2% to US$38.15); and New York, New York (-10.2% to US$106.12).
Atlanta was the only market to report a double-digit decrease in ADR. However, two other markets saw occupancy fall by double-figures: Denver (-15.5% to 51.5%) and New Orleans (-14.7% to 46.0%).
