The European Travel Commission (ETC) together with the World Tourism Organization (UNWTO) and with support from VisitFlanders will organize an international seminar on The Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organisers, taking place 11-12 June in Antwerp, Belgium.
One of the fastest growing segments in the tourism sector, the meetings industry is gaining significant recognition among countries and cities alike as it poses a significant opportunity to spur revenue growth for tourism destinations. Competition is becoming fierce as new destinations enter the market, and the European tourism sector is thus called to understand meeting planners’ needs and expectations.
At this two-day ETC-UNWTO international seminar, leading meeting industry experts including Martin Sirk, CEO of the International Congress and Convention Association (ICCA), and Tom Hulton, Director of International Relations of the IMEX Group, will unveil the key criteria that influence meeting organiser’s choice of a destination and address the economic and social impacts of meetings and events. Bruce Redor from Gaining Edge will provide a strategic overview of the meeting industry and outline trends and detailed findings from the forthcoming ETC-UNWTO study on the Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organisers. The seminar will also provide tourism professionals and destination managers with a unique platform for exchanging best-practice examples of a successful MCCI destination.
